You Deserve This

Is it just me, or have you noticed how the new catch all phrase is "you deserve this"? Seems that is used to justify any type of purchase being advertised on TV these days. You deserve a new refrigerator. You deserve a bigger car. You deserve new shoes. You deserve a steak dinner. You deserve blonde hair with natural-looking highlights, even. And apparently all you did to earn these things that you deserve is be alive. Or, should I say, be alive in the United States.

It goes along with the "right" to more, more, more that is pushed in the US. The "right" to have a house, a yard, 2.5 children, a motorcycle without a helmet, a cigarette anywhere, a gun in your purse.

I hate that people use these arguments to do/buy/get what they WANT. I hate that these arguments are used to convince people to add more excess to their lives, to spend money, to feel justified in their greed. How about truth in advertising: Driving a bigger car makes you feel important and cool, so if that's important to you come buy this car today! Want to feel younger and prettier? Use our hair color to change your looks and maybe you'll have the energy and motivation to change your life as well, or maybe you can just fool people into thinking you are younger than you really are. Red meat is not too good for your heart, but boy does it taste good. Either choose some extra exercise, or freely admit you don't care - then come join us for the meal deal of the day.

Naah, never gonna happen.